No More Atlantic Cod? No Problem!

2008-2009 Wendy’s ad campaign for a fish sandwich claims that its ‘north pacific cod’ come from an idyllic area with lots of floating sea ice. Unfortunately, according to recent climate science the summer sea ice in the Arctic is in danger of melting in the summers in the next few years. As if that weren’t problematic enough, the pristine ocean Wendy’s conjures is also menaced by a gyre of plastic detritus — over 7 million tons of plastic spanning an area twice the size of Texas. In some parts, plastic is six times more abundant than the plankton which forms the basis of the cod’s food chain. While cod in the north Pacific are not endangered, according to Greenpeace,

The cod fishery off Newfoundland, Canada collapsed in 1992, leading to the loss of some 40,000 jobs in the industry. The cod stocks in the North Sea and Baltic Sea are now heading the same way and are close to complete collapse. Instead of trying to find a long-term solution to these problems, the fishing industry’s eyes are turning towards the Pacific – but this is not the answer.

Plastics Wendy's vision
Plastics in Pacific Gyre water Wendy’s depiction of the arctic