Urban Safari in Potiers

We have just carried out a workshop entitled Urban Safari with Fine Arts of Poitiers (EESI). We developed an ARG (Augmented Reality Game) combining the use of a map of the centre town that we created and the use of cellphones. A photographic safari intended to highlight commercial representations of at risk and endangered species used to sell products and market brands. A wide variety of logos, brand icons, used for fashion and posters immerses us in a seductive bestiary of copies, completely separated from the real conditions of life facing the “wild kingdom.” The safari spotlights the puma &mdahs; represented by million logos but numbering only 30,000 in the wild.

Transnational Temps wishes to thank Sylvie Marchand and Sabrina Grassi-Fossier for their invitation. Many thanks also to the EESI which took part in the workshop, helped develop the rules of engagement, and played in the streets of Poitiers.